The ROI calculator on our homepage gives illustrative ranges, not a guarantee. Here is exactly what those numbers are built on, the factors that move them, and what they leave out — so you can judge them for yourself.
The figures are drawn from operator data across more than 5,000 deployed lockers since 2012. They assume a roughly 50% margin after cleaning costs, moderate utilisation reached within the first 60–90 days, and the per-locker hardware pricing shown on our pricing page.
Because real locations differ on every variable below, we present a range rather than a single promised number. A well-placed bank of lockers in a dense apartment building behaves very differently from the same hardware in a quiet industrial estate — and the model has to leave room for both.
Industry research consistently finds that location alone influences up to 80% of a laundry business's success, with several other factors compounding on top:
Software is a flat $99/month regardless of how many lockers or locations you run, so it is excluded from the per-locker maths — it does not scale per unit and would distort the comparison. Final returns will vary with all of the factors above.
The only way to get numbers tailored to your specific address, service mix, and competitive landscape is a Letter of Engagement, where we model your actual location rather than an industry average.
Most of the factors above are addressable. Our Sales & Marketing pack exists specifically to help with the marketing and customer-acquisition lever — targeted lead lists, a branded pitch deck, a lobby launch playbook, locker decals with QR codes, social and digital templates, and a referral and loyalty programme. Treat it as a resource, not a requirement.